8 How to Maximize Implementation Intention Effects
نویسندگان
چکیده
How do people turn their intentions into behavior? This mirac1e is c1arified in the present chapter by analyzing how if-then planning (i.e., implementation intentions; Gollwitzer, 1993, 1999) supports the translation of intentions into actions. In addition, wewill examine how if-then plans should be worded best to maximize their effectiveness. Subsequently, we will address the importance of the if-then format when wording implementation intentions by inspecting the extension of such plans into an if-then-why format, and by inspecting upward counterfactuals as an if-then format directed at past goal pursuits.
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